Most websites content are free. There is no need to pay for them. However there is often time a lot of work involved to acquire and to publish those information.
A lot of websites and blogs (including ours) depend on advertisements from Google and Chitika to generate revenues.
Each click on one of those ads might earn a few cents regardless whether the person make any purchase or not.
A recent study by Chitika reveals that only about 2% of internet users are clicking on those ads.
Source: Chitika
That means, those 2% users are paying for the other 98% users who never click on an ad.
We ask the question, would the 98% internet users click on an ad if that would give them free access to a content?
Most probably yes, if that does not cost them anything.
Would they be willing to click on an ad as a Thank You gesture?
We are not too sure about that.
Many users log in for a particular goal in mind. Once they achieve that goal, whether it’s an information, game playing, social communication, they would tend to log out, unless something strikes their attention.
If the content of an ad provides what they are interested in, chances are great they would click on it.
Chitika tries to work through that by showing their ads when people use the search engines. Google tries to personalize the ad according to the content.
In spite of that the advertisement response is relatively low.
Some ads are very aggressive and persistent,which eventually turn people off.
The question is, how can we get users to view the ads without antagonizing them?
The answer is through conscientization.
Make users aware that internet ads are necessary for free content and their response to them make it possible to remain free.
Most are not aware of that and consequently do not feel the needs to support it.
Will the advertisers be happy about that? Will their sales increase too?
The answer is yes. The success rate might be lower but the sale volume might be more.
If a user realizes he has to click on an ad he would still make a choice which one to click. He would choose the one which interests him the most. That denotes a certain interest, which might lead him to make the purchase.
There is no doubt that the internet will become a more powerful media and contribute significantly to the world economy.
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December 9th, 2009 at 10:47 pm
I’ve been researching flatscreens for 3 years now (as I bided by time waiting for permission from my wife to finally get one), and in the end, after reading all of its stellar reviews and actually going to see it for myself in the showroom, released my pent up buying desires on purchasing this superb tv. Unbelievably sharp picture and Samsung’s colors are fantastic right out of the box.
At first, things were a bit too sharp, though, and I was feeling somewhat unable to enjoy shows and movies because the HD was allowing me to see the layers of stage makeup caked on actors’ and actresses’ faces (which kind of takes you out of the scene)and the movement was too sharp (if that makes) sense. This was easily remedied by turning off the edge enhancement feature, reducing the judder to 3, and doing the other tweaks suggested by the top review listed here.
My wife was skeptical about the value of this but now is completely sold and loves our TV. I’ve yet to watch any Blu Ray on this (and see the 240hz in action) but so far it’s great.
The Yahoo Widgets are kind of “meh.” right now, but the YouTube widget is nice and very easy to use. If Netflix Instant Streaming were built in, this thing would be off the hook, but that’s okay; I’ve got a TiVo HD hooked up to it and that allows me to stream and download HD shows from Amazon and Netflix. Also, in order to partially justify spending all this dough, I’ve dropped cable and am going purely with an HD antenna. (After testing out a bunch of models from cheap to expensive, I ultimately settled on the RCA flat amplified antenna with a powered amplifier.) I’m smack dab in the middle of NY, so I’m more than satisfied with the channels I get, and let me tell you, the picture from our local over-the-antenna broadcasts is amazing on this set. When we watch the news, it’s a bit unsettling because it looks almost like the the newscasters are sitting across a table from us. And frankly, I’m glad not to have to deal with those bozos from the cable company anymore for anything but my internet bill.
Some of the reviewers knock this TV for it’s sound, but it’s not bad…and really, when you’re getting a TV in this class, why would you even consider doing anything less than a full home theater surround sound system?
You’ll probably rarely use it, but this unit has some nifty little software extras that are nice to turn on when you want to relax (there are nature and meditation programs you can turn that give you a pretty image (a la “Sunrise Earth”) with some soothing music).
The overall design is excellent. We love the clear stand and the rounded glass edges.
My only small complaint is that the glass screen is highly reflective. A BB salesperson told me that the glass screen is how Samsung manages to achieve the incredibly deep blacks on this TV, so I’m okay with it (and it’s easy to just turn off the lights and close the shades…and wear dark clothing).
Anyway, no regrets here at all. I am _very_ happy with this TV.
December 10th, 2009 at 9:01 am
So would you say that Chitika is the best second choice if you don’t want to use Adsense on a certain site? Or is there something better?
December 12th, 2009 at 3:59 pm
Hola, mi nombre es Sabrina y estube buscando por internet, fue entonces que encontre tu blog, el cual me gusto mucho, el cual es bastante agradable para leer. Regreso la proxima semana para leerte de nuevo. Saludos Sabrina