From the desk of Evan Goldberg, founder, CTO and chairman of the board of NetSuite, comes one of the most intelligently written article we’ve ever read on how you can — and why you should — leverage the Web for your business.
The Web should be your best salesperson, your best service person, and your best marketing person.
No matter what industry you are in, you can use the Web to improve how customers interact with you. Making the Web an avenue into your company will eliminate manual processes such as order-taking and invoicing. It will allow your customer-service reps to concentrate on solving problems instead of giving status reports. And it will let customers explore your product offerings on their time and on their terms — to your benefit.
References: Fast Company
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